Social media is a crowded space. With millions of posts shared every day, standing out and getting users to click on your content is a challenge. One often overlooked strategy to improve engagement is the use of branded short links.
The Psychology of the Click
Before someone clicks a link, they make a split-second decision based on trust and relevance. A
clear, descriptive branded link like nike.run/shoes tells the user exactly what to
expect. A generic bit.ly/2kPqs does not. This transparency reduces friction and
encourages clicks.
Strategies for Social Media Success
1. Include a Call-to-Action (CTA) in Your Link
With a custom domain and slash tag, you can turn your link itself into a CTA. Instead of just
sharing a link to your product page, create a link like shop.brand/buy-now or
brand.news/read-more. This reinforces the action you want the user to take.
2. Optimize for Mobile
The majority of social media usage happens on mobile devices where screen real estate is limited. Short branded links are concise and easy to read on small screens, preventing wrapped or broken URLs that can look messy and unprofessional.
3. Track Platform Performance
Using different short links for different social platforms allows you to track where your traffic is coming from precisely. You might find that Twitter drives more traffic for news updates, while Instagram is better for product launches. SHORT.BID provides detailed analytics to help you uncover these insights.
4. Keep it Clean in Bio
Your "link in bio" is prime real estate. A branded link looks cleaner and more trustworthy than a long, UTM-filled URL. It’s easier for users to remember and type in manually if they need to.
Start optimizing your social strategy
Don't leave your social media traffic to chance. Use SHORT.BID to create branded links that standout, build trust, and drive more clicks.